The Lacoste legend was born in 1933, when the tennis champion Rene Lacoste revolutionized men's fashion, creating what has now become the iconic Lacoste L.12.12 polo shirt.
More than 90 years after its inception, Lacoste has grown into a lifestyle brand and its fashion accessories are designed for everyday wear and renowned for their quality and style. Lacoste watches are imbued with a timeless, yet contemporary flair inspired by their authentic sports roots and well-known elegance.